Introduction
The most prevalent type of MBA is one in marketing. Your area of expertise in this is marketing, and after receiving your degree, you can get a well-paying job in the nation’s marketing sector. You will discover the technical aspects of how the marketing industry functions, how to promote goods and services, and how to build brands, all while pursuing an MBA in marketing.
You may read more about the MBA in marketing degree and its benefits in the blog that follows. You may find all the information you need to decide whether to pursue the degree, from the course highlights to the employment chances an MBA in marketing delivers.
What is MBA Marketing Degree – Overview
For individuals interested in learning about market strategies, branding, advertising, and how to manage resources utilized in marketing, MBA Marketing is a well-liked 2-year MBA specialisation.
MBA Marketing Couse Objectives
Given that marketing is a field that will always be relevant, an MBA has several potential career paths. Companies tend to spend more money on marketing since it helps to boost sales when business is sluggish, and earnings are declining. This data should indicate how crucial marketing is.
Digital marketing and the use of analytical tools have started to combine technology into marketing. Marketers are being assisted in achieving new heights of success by leveraging the benefits of technology. Technology also makes it possible for small businesses to market and develop their brands. You made the appropriate choice to pursue an MBA in marketing given the promising future of the industry.
MBA Marketing: Course Highlights
| MBA Marketing – Master of Business Administration | – |
| MBA Marketing – Post Graduate | – |
| MBA Marketing – 2 years | – |
| MBA Marketing – You need to have a bachelor’s degree in a government-approved course | – |
| MBA Marketing – INR 4 lakhs to 20 lakhs | – |
| MBA Marketing – Semester Pattern | – |
| MBA Marketing – Clearing Entrance Exam | – |
| MBA Marketing – INR 4 lakhs to 10 lakhs | – |
| MBA Marketing – ICICI, Accenture, IBM, Cognizant, TCS, Amazon, etc. | – |
MBA Marketing Course Duration
One of the most popular mainstream postgraduate programmes in India is the two-year MBA in Marketing. Depending on the college, the course is divided into either 6 trimesters or 4 semesters. The minimal requirement for enrolment in this course is a bachelor’s degree from an accredited university.
MBA Marketing Course Eligibility Criteria
To enroll in the MBA in marketing course, you must meet certain qualifications. Make sure you meet the requirements first, and only then should you think about enrolling in the course after you graduate.
The following criteria must be met to qualify for MBA marketing:
- You must be a graduate of an accredited university with an accredited degree.
- You might need a final grade of at least 50% to graduate from some courses.
- Students in their last year are also eligible, but they must have taken their final test and present a provisional certificate from their college.
- You may also need to have some job experience for some courses.
MBA Marketing Admission Process
The admissions process is the next thing you should think about if you are qualified to enroll yourself in the MBA in marketing programme.
Here are some details regarding the MBA in marketing admissions procedure:
- You must first determine which entrance examinations will qualify you for each B-school and management programme before finalising the admission exams.
- The next step is to register online and pay the admission exam fees.
- Install your admission card, then take the test.
- You can verify which institutions you are eligible for once the results are released and begin applying accordingly.
- Direct admission is an option at several private colleges and business schools, but you must submit an application and pay the necessary fees.
MBA Marketing Course Fees
The cost of earning an MBA in Marketing Management varies depending on the college or university. Government or public universities charge substantially less for the course, whereas private institutions have much higher tuition costs. The typical MBA in marketing management tuition costs anywhere between Rs. 3 lakhs and Rs. 10 lakhs.
MBA Marketing: Subject & Syllabus
Core and elective subjects are included in the structure of an MBA course. In the first year, the aspirants are introduced to all the fundamental management and business principles. Depending on the chosen concentration, the third and fourth semesters place a strong emphasis on business administration concepts. The managerial topics included in the MBA programme include accounting, finance, human resources, and marketing. The General MBA syllabus is provided below:
MBA First Year Curriculum
The following topics make up the MBA first-year syllabus:
| Semester I | Semester II |
| Finance for Non-Finance | Costing Products and Services |
| Joy of Management | Synthesizing and Analyzing Data using R |
| Micro-Economics | Managing Operations and Supply Chain |
| Business Statistics | Human Resource Management |
| Marketing and Consumer Behaviour | Indian Banking and Financial Markets |
| Excel Spreadsheet Modelling | Indian Economy in the Global Context |
| Organizational Behaviour | Managing Stakeholders and Legal Processes |
| Marketing of Products and Services | Managing Financial Resources |
MBA Second Year Syllabus
Below are the subjects of the MBA second-year syllabus:
| Semester III | Semester IV |
| Management of Design | Capstone Simulation |
| Business Model and Intellectual Property | Ethics and Indian Ethos |
| Leveraging IT for Business | Integrated Decisions Making |
| Corporate Governance and Social Responsibility | Leadership Development |
| Analysing and Mitigating Risk | Applied Business Research Project |
| Applied Business Research | Project Management |
| Problem Solving and Consulting Skills | Data Science Using R and Python |
MBA Marketing: Specialization
In addition to a conventional MBA Marketing programme, the top dual specialisation or related courses you may do include MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.
- MBA Marketing Management
- MBA Sales and Marketing
- MBA Finance and Marketing
Salary After MBA Marketing Course in India
After receiving an MBA, the starting income is 5.4 lakhs per year. The typical MBA compensation packages range from Rs 14,25,000 to Rs 20,43,000 as you gain more work experience. Your compensation could go to 30 to 45 lakhs per year with more education and experience.
MBA Marketing Future Scope in India
Given that marketing is a field that will always be relevant, an MBA has several potential career paths. Companies tend to spend more money on marketing since it helps to boost sales when business is sluggish and earnings are declining. This data should indicate how crucial marketing is.
Digital marketing and the use of analytical tools have started to combine technology into marketing. Marketers are being assisted in achieving new heights of success by leveraging the benefits of technology. Technology also makes it possible for small businesses to market and develop their brands. You made the appropriate choice to pursue an MBA in marketing given the promising future of the industry.
Career or Jobs Opportunities after MBA Marketing Degree
Here are some jobs after MBA in Marketing includes:
1. Marketing Manager
The marketing manager is in charge of marketing a company’s goods and services as the principal executive of the marketing division. To improve revenue and sales, they must oversee the workforce, develop and implement marketing strategies, and collaborate with advertising and sales. They are compensated well and receive bonuses.
2. Sales Director
The entire sales department is managed by a sales manager. They have to make sure that sales goals are reached and that every salesperson is giving their best effort. A sales manager is a crucial member of the workforce because sales are a company’s most crucial component. Good pay, incentives, commissions, and bonuses are given to sales managers.
3. Brand Director
The brand manager develops, enhances, and manages a company’s and its goods’ brands. They must establish a favourable and recognisable perception of a brand that, with time, develops into a valuable asset. When it comes to building brands and even to boosting overall sales, brand managers collaborate closely with the advertising, marketing, and sales departments. Brand managers are highly compensated industry experts.
4. Market Analyst
One of the few occupations that spends more time in front of the computer than in the field is this one. Market analysts do market research and then publish reports on their findings. In order to predict the future, they also analyse the business, its goods and services, as well as its past and present. It is only natural that the role of a market analyst is becoming more and more important.
5. Expert in digital marketing
All marketing efforts now include digital marketing as a significant form. Utilizing marketing strategies like SEO, SEM, SMM, SMO, email marketing, etc., the digital marketing specialist is in charge of marketing across all digital channels. Given that digital marketing will eventually overtake all other forms of marketing, this profession will only become more significant in the future.
Top Companies Hiring MBA Marketing Graduates
It helps to know which prestigious company might be your future employer. You’ll be inspired to work for a corporation. The top businesses that hire MBA marketing graduates are listed below.
- ICICI
- IBM
- Cognizant
- Amazon
- Accenture
- Metro Group
- TCS
- Microsoft
- Apple
Benefits of Pursuing MBA Marketing Course
Here are the top 5 explanations given by experts for picking an MBA in marketing.
- Updated Curriculum
- Excellent Career
- High Salary
- All-Round Development
- Professional Network
Required Skills for MBA Marketing Course
You’ll need a few abilities if you want to succeed in your marketing studies and career. Naturally, you will learn what you lack during your course, but possessing a few abilities beforehand will give you an advantage. These are the qualifications needed for the MBA marketing programme.
- Skills in Communication
- Leadership Talent
- Teamwork
- Analysis Capabilities
- Persuasion Techniques
MBA Marketing: Related FAQs
Q1 – What is the best option after MBA Marketing?
Many job options are available to students after graduating in MBA for marketing are:
- Marketing Manager
- Brand Manager
- Asset Manager
- Corporate Sales
- Media Planner
- Media strategist
- Media manager
- Product Manager
- Head of Digital Marketing
- Online marketing
Q2 – Is MBA Marketing easy or hard?
MBA can be challenging. Developing business and leadership abilities is a highly valued degree not just in India but also globally. In their second year of the MBA programme, students who have enrolled will select their area of concentration.
Q3 – Is MBA Marketing a good career?
An MBA in Marketing will be ideal for you if you want to learn everything there is to know about market tactics, advertising, and resource management in marketing.
Q4 – How many years is MBA Marketing?
In colleges, a two-year MBA in marketing is often done in four semesters or six trimesters. The MBA in marketing is the best programme for applicants who want to work in a variety of roles in a constantly shifting environment.
Key Takeaway
The MBA in marketing is the most popular MBA among all of them because of the employment prospects it opens up. The various advantages of the degree also draw students. Hopefully, the details provided above will offer you a comprehensive understanding of the MBA in marketing degree’s breadth, eligibility requirements, admissions procedure, costs, and other significant advantages.
One of the top places to obtain an MBA in marketing is at Krupanidhi Group of Institutes. Because of the outstanding curriculum, teachers, and other benefits that this prestigious institute offers all students, students from across the nation apply for admission here.
Enrol now and build your dream career. Fill the form and let us get in touch with you.