Masters of Business Administration (Industry Integrated) is not just a post graduate degree in business administration, rather it is an extension of the traditional MBA programme in the sense that it involves highly interactive teaching sessions and diversified work experience. In each classroom session of MBA (Industry Integrated) programme an in-depth preparation goes into imparting the modern concepts of management with emphasis of class participation and case studies, which are strategically important in learning the fast changing business scenario. This programme is conceptualised to provide hands-on-experience in the real time business. MBA (Industry Integrated) programme is more application oriented and gives practical exposure to the students along with the classroom theoretical knowledge of business & industry.

The programme methodology differs significantly from the traditional method. This programme blends Industry Exposure with Academic Knowledge. In this programme the student has to undergo On-the-job Training from the 2nd semester to the 4th semester. The Academic component will be provided through class room learning at the University Learning Centres located in different parts of the country. By the end of the programme the student gets a regular management degree as well as the industry exposure/experience. Hence, the students successfully completing this programme have a greater edge over the students doing traditional programmes.